The Power of Storytelling: The Leadership Matters Series

May 16, 2018


The Power of Storytelling: The Leadership Matters Series

Presenter: Barbara J. Jackson, PhD, DBIA

Price: $50 for members and $75 for non-members

CEUs: 1.5

Whether trying to influence the marketplace and your clients or impact the culture of your organization, storytelling is actually one of the most effective tools to drive change. Great leaders are able to tell great stories. Getting people on board with your ideas and solutions doesn’t happen by chance. Having great ideas isn’t enough if all you can convey about them are the facts, figures and good logic that support them. In this session, we will discuss how to frame your intentions and ideas in such a way that they educate, inform, motivate and inspire to achieve the results that you are seeking.

  • You will understand why storytelling is a critical factor in becoming an effective leader and how anyone can improve their storytelling ability.
  • You will discover that the human brain is hard-wired to love stories, and how they influence and inspire others to action
  • You will learn some tips and techniques that will make you a better story teller
  • You will learn some of the secrets why some of your ideas catch on with clients and others, and why others don’t



Schedule: May 16, 2018

Format: Webinar